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Coca-Cola’s HALiKa! Caravan Raises P115,407.30 For Manila

Posted by on Dec 22, 2009 in Advocacy, Events, Fitness | 1 comment

On one of five nationwide visits that will take it through key cities in the country, the Coca-Cola HALika! Caravan successfully raised P115,407.30 during its culminating charity workout in Manila last December 19, 2009.

More than 700 participants attended the event, which was held at the Rajah Sulayman Park, Manila. Participants sweated it out for a good cause, burning a total of 115,407.30 calories. For every calorie lost, one peso was donated to the Smart Future Foundation, a non-profit organization offering scholarships, financial assistance and feeding programs to less fortunate children and their families in Paco, Manila. The group also provides educational training for the visually impaired.

This year marks the biggest HALika! campaign to date with the introduction of the Caravan, which will bring the message of healthy and active living to Filipinos.

HALika! is grounded on three key values which anyone, no matter who or where they are can do: balanced nutrition, regular physical activity and proper hydration. Balanced nutrition means eating a wide variety of foods in moderation to make sure that your body gets everything it needs to stay healthy and active. Regular physical activity means doing any activity that can get your body moving, sweating and burning calories for at least an hour to an hour and a half every day. Proper hydration means consuming not 8 but 11-16 cups of total fluids depending on age, weight, gender, the weather and level of physical activity. Fluids mean that water is not the only source of hydration, all beverages hydrate like juices, teas and soft drinks as well as foods which contain water like fruits, vegetables, soups and stews.

A fun family fair also took place alongside the charity workouts, wherein participants enjoyed various games; the Fitness Fun Wall, Ring-Around-the-Drink and Food Pyramid Puzzle, wherein they learned more about healthy and active living and won instant prizes.

The fun and practical HALika! workouts are based on everyday activities such as household chores, walking to and from work and even dancing. These workouts help improve strength, flexibility, and cardiovascular health.

HALika! Mag-Healthy and Active Living Na! is supported by media partners, Manila Bulletin, the Philippine Star and the Philippine Daily Inquirer.

HALiKa! Mag-Healthy and Active Living Na! is part of the Healthy and Active Lifestyle advocacy of Coca-Cola which encourages everyone to make balanced nutrition, regular physical activity and proper hydration part of everyday life.

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