Who has the Most Gulp on the 7-Elections?
Beginning the 10th of March 2007, 7-Eleven Philippines will be giving the entire Filipino nation a voice in the upcoming Presidential elections. This is through their current program “7-elections”.”
This project was initialized first by the US on their 2000 elections and has run for 3 consecutive national elections. On that, 7-Eleven partnered with two of the most prominent news networks in the U.S. – CNN and USA Today. The poll was very informal but polling was able to provide the public with daily and weekly poll results.
In the U.S., while the poll may be informal, evidence hit from the U.S. precedent revealed surprisingly accurate results. It revealed a one-to-two percent discrepancy between actual numbers from the U.S. voters versus the 7-Election participants.
7-Eleven aims to do that here in the Philippines as well. 7-Eleven hopes to highlight the Filipino’s Presidential options but making sure that all the Presidentiables—the top five, namely, Manny Villar, Joseph Estrada, Richard Grodon, Noynoy Aquino and Gilbert Teodoro alongside fellow candidates Jamby Madrigal, JC de Los Reyes, Nicanor Perlas, Eddie Villanueva and even the voter’s right to abstain are represented.
“For the duration of the campaign, anyone who wants his vote to be counted can just visit any 7-Eleven store and pick up a 16oz Gulp Cup that bears the colors and image of their Presidential bet. And we’re making it easier and accessible for Filipinos to let their voices be heard by making it available in over 450 stores.”
Each cups with assigned presidentiables has a specific barcode and 7-Eleven will automatically tally the polls.
Pictures from the Launch