SM Beauty Within
A lot of people gauge beauty by what they can see on the physical. People never complement you by saying “Wow, you have pretty cells” but we all know that the key to have fairer skin, hair and overall well-being lies within. It’s what we feed our body to fuel our physical needs.
Ah, make-up. It’s so in demand. It does wonders, it does magic! True, I put on makeup myself to enhance my features. But wouldn’t it be nice to have skin as smooth as a baby’s and hair that’s oh so soft?
Trend or no trend, I’m happy that people are starting to realize the importance of being healthy and that beauty starts from within.
SM Department Store recently launched their Beauty Section that now offers an entire area for beauty ingestives. Individuals can now unravel more beautiful versions of themselves beyond skin deep. With SM Beauty Within, they introduced a plethora of supplements, vitamins and pharmaceuticals that are geared towards women’s well-being.
This is affirmed by Dr. Angel Tomacruz- Cumagun, dermatologist and beauty expert — “Ingestives are beauty supplements. By taking supplements orally, the necessary nutrients reach into the inner as well as outer skin layers from within. Thus, the expected outcomes like renewing cells, fighting free radicals as well as boosting the immune system can be felt and seen”.
– Dr. Angel Tomacruz – Cumagun, dermatologist and beauty expert
SM’s Beauty Within has brought together the country’s top brands with a singular mission in mind: to help women the country over reveal their beauty from within. Standout beauty solutions include:
For skin whitening
- Mosbeau – With key Ingredients like Placental protein, Asparagus Extract , Vitamin C, Collagen and Glutathione, Mosbeau whitens skin while rejuvenating skin cells and removing harmful toxins from the body.
- Belo Nutraceuticals – This latest offering from the powerhouse brand harnesses whitening and anti-ageing in one capsule. It’s infused with glutathione and collagen precursors and provides an added bonus: a healthy dose of Vitamin C.
- Cosmo Skin – Contains Primeform Glutathione which effectively inhibits formation of eumelanin (dark melanin) and synthesizes Phaeomelanin (light melanin).
- Met Tathione – A certified Japanese treasure, Met helps strengthen the immune system, removes toxins from the liver and protects the body from free radical damage.
- Other skin whitening options include Vita Pack, KB Kyusoku and Slim & White.
For Skin Enhancement / Anti- Aging
- Myra E Capsule – An antioxidant that protects and fights against free radicals that damage skin, Myra E capsules promise healthy skin and eyes for an overall youthful glow.
- Other vitamins and supplements available are Gloww, Pynocare and IVI Premium Collagen Drink.
For Body Slimming
- Xenical – Xenical blocks some of the fat that you eat, keeping it from being absorbed by your body. It is used together with a reduced-calorie diet and weight maintenance to treat obesity in people with certain risk factors (such as diabetes, high blood pressure, and high cholesterol or triglycerides).
- Other slimming formulation options are Lesofat, ATC Redoxfat, Biguerlai, Cosmo Body, Kankura Herbal Tea, Kankunis Herbal Tea and Biofitea.
- Wheatgrass Powder and Organique Acai Juice Supplement on the other hand provide detoxification benefits.
Completing the offer for general wellness are vitamin brands Caltrate Plus, Berroca Performance and Moringana Capsule.
Me with Dianne Castillejo (photo courtesy of Easy Pha-max wheatgrass)
Easy Pha-max Wheatgrass is also available in SM Beauty Within Section!
The Beauty Section now completes its role as a true beauty enabler by offering such a holistic range of solutions. Consistent with the campaign’s theme of transformation is the birth of beauty within advisors who will serve as the informed voice towards enlightened beauty choices.
Start your beautiful transformation by visiting the Beauty Within Section in SM Makati, SM Megamall, SM Mall of Asia, SM Fairview and SM North EDSA.