Ellesse Italia: Bring Back the Sporty Flair
I’ve got a flair for sports I believe it’s a fun way of keeping fit. Who says sporty can’t be fashionable?
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The 1970s was well-known for numerous signature looks such as bell-bottoms, psychedelic prints, etc. However, what most apparel-historian-enthusiasts fail to mention is that there was one iconic brand that was preferred by most celebrities, royalty and sports personalities, Ellesse. This iconic brand used to be patronized by the likes of former 007 Roger Moore, boxing legend Muhammad Ali, tennis greats, Boris Becker and Chris Evert. Even the late Princess Diana wore Ellesse when she skied down the European alpine slopes. No wonder this brand is no stranger to most who are now in the late 30s to 50s.
I went to their branch at Bratpack Greenbelt 5
Primer Group of Companies, the same company that exclusively distributes popular international brands like Fitflop, Bauhaus, Sledgers and The North Face in the country, is bringing Ellesse back. It’s re-inventing the iconic brand for the new generation by merging simplicity and intricacy in its designs while taking influence from its strong Italian heritage with a modern twist.
It has 2 distinct product lines, Sportchic and Heritage line.
The Sportchic line
ranges from your basic tee, polo shirts up to fashionable tops.
features iconic products from the archives of Ellesse where they are reinvented and reinterpreted for the 21st century using modern fabrics and details.
For its first Southeast Asian collection, the brand introduces the “backpack jacket”.
These jackets are fitted with a strap inside that allows the wearer to “backpack” it when not wearing it, leaving both hands free to do whatever. No more unfashionable “tying the jacket on the waist” situations.
For its footwear line up, the brand incorporates memory foam into its new casual Italia line, giving comfort as it conforms to the wearer’s unique insole.
To see the full line of Ellesse apparel and footwear, visit in the Ellesse Store in the 2nd floor of the New Wing of Alabang Town Center and in Abreeza Mall, Davao City. The apparel line is available in Bratpack Greenbelt 5, Bratpack Robinsons Place Manila, Bratpack Gateway Mall, Bratpack Eastwood City, Bratpack Marquee, Bauhaus Trinoma, and The Travel Club Express Mactan Cebu. It’s footwear line is available in all Res|Toe|Run branches and in Bratpack GB5.
It’s also set to open a free standing store at Bonifacio High Street at the Fort this May 2012. It will also be available in Bratpack Camp John Hay Baguio City and Chimes Department Store in Davao this March 2012.
To get updates on their latest collections, promos and events, Follow Ellesse:
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